The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the…show more content…
With several challenges facing it along the way stocks in Netflix, Inc. have had steady fluctuations. For example, on May 8th, 2014 Netflix, Inc. stock was selling at $328.55 a share which was a decline from the selling price of $453.50 on March 4th, 2014 (“Stock and Quote Chart”).
The Four Major Challenges
The steady transformation that Netflix, Inc. is experiencing is partnered with various challenges that the organization will have to overcome in order to remain a top competitor in the media-streaming industry. Nelson and Quick (2013) have documented:
As it seeks to transform its business model from the online rental of DVDs to subscriptions for streaming video, Netflix, Inc. is encountering and responding to at least four major challenges: technology deployment; growing competition in the streaming video market; getting involved in original programming and the associated reaction of major media companies; and the cost of accessing content. (p. 74).
Technology deployment as a challenge represents the need for Netflix, Inc. to provide access to its media-streaming service to consumers from various devices. This challenge of technology deployment is not a new one for Netflix, Inc. Currently Netflix, Inc. members are able to access media on gaming consoles, mobile devices, television set-top boxes, Blu-ray disc players, and similar products. If Netflix, Inc. desires to stay ahead of the market then it would have to
Netflix harvard case study analysis
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